Design a better best selling product with only 5% of the effort.
In Business Innovation School, we get taught that in order to get great customer insights, we need to talk with tons of people, sometime spending thousands of hours and cash. While this is a great way to increase your probabilities of success, it is heavy on time and resources.
Last year while re-visiting one of Tim Ferris talks on Creative Live, I realized that you can use the same process he uses to design his wildly popular bestsellers, like “The 4-Hour Chef” and apply it to any other product.
I’ve shared 3 book summaries on ImpactoSocial.co/libros. In contrast of the usual summaries shared at thebooksummaires.com, focused on business innovation, this are meant to be for aspiring Social Entrepreneurs, or anyone who wants to learn more about the topic:
I’m on my way to México City and then Puebla. I want to visit a couple of designer friends. Carmina from TocToc, Esteban and Sylwia from Cazuela. Besides being designers, they all teach at local universities, so that should be fun.
Hopefully, I’ll manage to get into Puebla DataUp (because I didn’t secure my ticket on time).
Find out what private data marketers collect about you, and how, and why, and what you can do about it (not much).
Get a Copy from Amazon
Consumers are increasingly asked their opinion on every imaginable question. Consumer feedback technologies are everywhere. Yet few analyze the impact of consumer feedback on the culture. Sweepstakes, entry forms, online enrollment forms, discount cards with bar codes, consumer surveys, rebate forms, contest entries, online memberships , all these and more demonstrate the creative, continual push toward finding out exactly what consumers think.
.After Paris, I moved to Spain for a few months (bilbao and barcelona). For the last three months I’ve in-between cities in México. Mostly Mexico City, and Monterrey with a brief detour to Leon and guanajuato. Puebla, coming up next.
I’ve lost my third iPhone this year so screw it. I printed one and that will be my phone for the rest of the year. I never use simcards anyway.
For the most part of the year we have been working on Connovo Social Business Builder / Developer. We have planned the launch of one company by Q4 2014.
There is a new subculture of people in the world who have figured out that the 9-5 grindstone doesn’t really fire up their imaginations to any great degree. Instead, they organize their lives and follow a set of uncommon rules which typically allows them to work less than four hours a week but earn more in a month than most people do in a year. These people are the “New Rich”(NR). They abandon the conventional deferred-life plan (work now and retire later) and instead develop their own signature lifestyles which utilize the currencies of the New Rich: time and mobility.
Steve Jobs, cofounder and CEO of Apple, the electronic powerhouse, is widely regarded as one of the most successful innovators in history. How does he pull that off? Well, for one thing, he doesn’t believe a rigid step-by-step method exists for innovation. Nor do Apple employees attend classes or seminars on “Howto innovate”. Instead, Steve Jobs has achieved genuine breakthrough success by applying seven general principles:
How Blogs are Changing the Way Businesses Talk with Customers
Robert Scoble and Shel Israel push people in business to get involved with blogging as a means of communication and of staying on top of conversations that affect their companies. They summarize blogging’s history and provide examples of how companies have benefited from it, including interviews with high-ranking corporate bloggers. Their easy-to-read and easy-to-understand writing style ensures that even those who know little about blogging can grasp it. A must read for businesses who blogs or are thinking about it,